W.Bahan is a Los Angeles branding and packaging studio helping premium consumer brands build distinctive identities, packaging systems, and retail experiences.
We partner with founders, marketing leaders, and emerging CPG companies specializing in spirits, beverages, beauty, food, and lifestyle products.
Work
Let’s start something new.
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Every great project starts with good conversation. Let’s hop on a quick call to hear more about your brand — the big ideas, the small details, and everything that makes you, you.
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SERVICES
We are obsessive listeners, note-takers, and doodlers. We create dynamic identities, products, and experiences that empower and elevate our clients. We offer creative services and solutions spanning the brand spectrum from identity design to creative direction and consulting.
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What We Do
Branding
Visual Identity
Naming
Logo Design
Packaging
Brand Guidelines
Print Collateral
Campaign
Concept and Design
Event Collateral
Social Media Direction
Content
Photography + Photo Editing
Illustration
Copy Writing
Editing
Video + Animation
BRAND COLLABORATORS
TESTIMONIALS
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“Small companies need big personalities. The need to stand up, and stand out. Bill brings my brands to life and gives them personality and projection. They are immediately iconic, and visceral. He is my “cheat”, my unfair competitive advantage. He also is a partner and is unafraid to hold you to his high standards, and unafraid to do more than just design your packaging.
I’ve worked with Bill on graphic design, website design, photography, and social media - he is fearless, professional, and most of all very, very talented. I also don’t want anyone else to hire him and his team. I want them all for myself. ”
– Joe Heron
Blue Sky Miners -
“Professional, Punctual, & Powerful. I have worked with Bill on package design and website. His ability to integrate origin stories and brand concepts into a tangible brand identity is remarkable.”
– Jason Cox
Cinco Sentidos -
“Part of our success is due to the PM team’s ability to successfully take great quality, artisanal products, and make booze aficionados want to drink them. However great the liquid inside these bottles may be, our mission would not be achievable without making our products desirable to the eye of our customers. This is where Bill comes in as a key asset.
He has been instrumental in taking my vision and translating it effectively from concept to customer. He immerses himself in our company’s culture, gaining a granular level of understanding of the product and its target audience, enabling him to offer solutions that perfectly fit our needs.”
– Nicolas Palazzi
PM Spirits -
“As someone who’s often better at recognizing what I like than I am at imagining it, a designer’s ability to understand our brand, audience, and goals for a project is paramount when it comes to getting the right take and finished product. Having worked with Bill on several projects, his talent for synthesizing complicated (and sometimes disorganized) ideas into websites and printed marketing materials has been a game changer. ”
– Ben Scott
Pueblo de Sabor -
“William Bahan is a true designer and brand architect — he listens, counsels, and creates the needs of his clients in a way that is both a testament to understanding the brief as well as being able to see beyond simple execution and into the needs of brand growth. He’s created identities and collateral for a wide variety of designs and projects and has always delivered beyond our expectations. His work is exemplary.”
– David O’Brien
Super Natural Selections