MicDrop - Straight Bourbon Whiskey
Services / Materials: Branding, Packaging Design, Art Direction, Graphic Design, Motion Graphics, Website Design
PM Spirits’ first foray into Bourbon. Mr. Palazzi had chosen an exceptional set of barrels for their inaugural release. He’d commissioned an illustration from a noted DC Comics illustrator and needed help putting it all together.
Interpreting his vision for Mic.Drop. I created a dynamic text heavy logo which would break up the silhouette and tie the label text together.
The visual identity pairs condensed maxi-text to create a bold vision for this limited product.